The success of Violet Crawley Don’t be defeatist dear it’s very middle class shirt to show that you do not have to focus on generating revenue to create a business worth billions of dollars. It is true, these are great companies that were initially not focused on generating revenue and have had incredible growth. The problem with this argument is that every week hundreds of new companies are started, many of these companies will be sold or eventually, go public or make great livings for their founders. Yet out of these hundreds and hundreds of companies, we always come back to a handful that was not focused on generating revenue from day 1. Outside of the 5–10 companies that did not care about revenue, every other great company was focused on optimizing revenue from the day it started.
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One significant issue with growing your business without focusing on generating revenue is Violet Crawley Don’t be defeatist dear it’s very middle class shirt. No company gets its pricing or revenue model perfect the first time. Success is built on constantly changing your prices or fee level to find the level where you can get the most customers who will pay the most for your product. You also need to build retention into your pricing formula by the appropriate balance in which your customers keep coming back but you are charging them enough to optimize revenue. This is the root of maximizing your customers’ lifetime value, which I have written about many times.