The first one was from telecom operators themselves. Vintage eff you see kay why oh you sloth yoga shirt At a time when data was not yet a commodity, users had to pay for every single kilobyte of data (thanks Apple for having changed that dramatically). So you might have bought a game for $5, but you also had to pay an extra $5 for the download itself. A perfect illustration showing how people were not (and still not) interested in reading ‘the small characters before you buy’. The second one was the worst of the worst. Again, it started with telecom operators selling cheap premium phone numbers to companies selling Value Added Services. Yes, because you see, apart from operators who could bill you monthly (and you’d received that, itemized, every month by mail), everyone else had to use other ways to bill for purchases.
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And so Premium numbers became a huge revenue Vintage eff you see kay why oh you sloth yoga shirt stream for operators in the shape of SMS and MMS. Now, the ads from these ‘content’ companies would mostly target kids who have proposed a FREE ringtone (and later on, with technology making headways, games). Most of these ads were located at the back of printed magazines – so that way kids didn’t even have to buy the mag. This was then itemized as ‘other charges’ in the operator’s monthly bill… and tens of thousands of people ended up paying upwards of 100s of dollars every month, not knowing what was going on.
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