If you are growing your business without incorporating revenue, you have no way to improve your monetization nor the That’s a terrible idea what time shirt and retention and virality, the third key to lifetime value. Thus, when you eventually introduce monetization, you may destroy the ecosystem your users enjoy. If they are looking to advertising for revenue, they can see if advertisers get the most value based on responses users to give or if there is more value in showing ads tied to questions. Until they begin monetizing, they have no way of fine-tuning their offering.
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Almost anyone who has started a That’s a terrible idea what time shirt of the keys to success is the ability to pivot from your original idea to a better opportunity. Very rarely is the original idea for your business anything like where a successful business ends up. If you are not monetizing, it is difficult to get signals from the market on whether or not there is a better business model. As I mentioned earlier, saying you are not pursuing revenue is a good rationalization for the fact that users will not pay for your product or service. Instead, little or no monetization is often a signal that users do not see sufficient value in your product, forcing you to adjust or offering or target marketing to deliver value to your customers.