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It’s critical that your marketing department uses their understanding and Drew Brees New Orleans Saints to kick Dallas Cowboys shirt of your business’s consumers to offer suggestions for how and where to sell your product. Perhaps they believe an e-commerce site works better than a retail location, or vice versa. Or, maybe they can offer insights into which locations would be most viable to sell your product, either nationally and internationally. This P is likely the one you expected from the get-go: promotion entails any online or print advertisement, event, or discount your marketing team creates to increase awareness and interest in your product, and, ultimately, lead to more sales. During this stage, you’ll likely see methods like public relations campaigns, advertisements, or social media promotions.